Founded in 1990
Hispanavisión Televisión was the first provider of Spanish-language television in the region. With an array of television channels, including our marquee network Estrella TV, we offer both broadcast and cable coverage. Our strong, digital, and free-to-air broadcast signal reaches all of Yakima County. Charter Spectrum Cable delivers our networks from Ellensburg to Walla Walla and down to Pendleton, Oregon.
Hispanavisión Televisión channels provide programming in English and Spanish, including:
Fifty percent of people in Yakima County identify as Hispanic or Latino—that’s over 120,000 people.
According to Nielsen statistics in 2019, the Yakima-Pasco-Richland-Kennewick area is the 118th largest television viewing market in the United States with 215,940 television homes, making Hispanavisión Televisión an important source of relevant television programming for Spanish-speaking viewers in the region.
Hispanavisión Televisión is a family-owned, second-generation business that began over 30 years ago when Ron and Maria Bevins and their family began working together to provide Hispanic television to local residents. Today, their son Orson Bevins is passionate about continuing his family’s legacy and strengthening Hispanavisión Televisión as it grows to serve even more viewers.
An Advertising Advantage
Did you know other commercial TV stations in Yakima are owned by out-of-state corporate interests? As longtime residents of the region, our viewers are our neighbors, and friends. We know this community firsthand, giving us unparalleled expertise in creating advertising messages to draw a bigger return on investment.
Advertising through Hispanavisión Televisión is less expensive than other Spanish stations and delivers your message to more Hispanics, for less money. With Hispanavisión Televisión, you get high-value advertising through local experts. All of our standard advertising packages offer three TV networks for the price of one. The networks are targeted to different demographics, ensuring your message gets heard.
Keep your money local. Advertise with Hispanavisión Televisión, your local, family-owned station, and reach more potential customers. Your investment will support friends and neighbors in your community.
Learn more about who we are and how to advertise with Hispanavision, here.